New Product Development Workshop: Building a Brief

Please note – registration for this event is only available for new and existing food and drink manufacturers based in Wales, not for related organisations, consultants or students.

Who can attend

Our series of New Product Development workshops are introductory level sessions which are targeted towards early-stage businesses and start-ups.

1. New Product Development – Building a Brief

In order to develop and launch successful new products, you need to start with a comprehensive new product development brief.

In this workshop we’ll look at the initial stages of new product development, Scoping and Ideation, and consider the following:

• The importance of a strategic approach to new product development

• Who is my target consumer?

• Understanding the marketplace

• Tapping into the latest trends

• Analysing your competitors

• Generating product ideas

• Commercial viability

• Testing your concepts

• Writing a new product development brief

This workshop is ideal for companies who have a product idea which they are looking to develop further or those looking to generate new product ideas.

These interactive workshops will be held at ZERO2FIVE Food Industry Centre in Cardiff.

Whilst these workshops form a series, you can attend individual workshops to suit your business needs.

Attendance costs

Depending on your company size and eligibility, attendance at these workshops can be partially or fully funded.

The cost for each delegate attending the workshop will vary depending on the size of the company they work for. This is determined by Welsh Government funding regulations.

In the workshop registration form, you will be asked to provide company Subsidy Control information for the past three years and confirm the size of your company. Please refer to your finance business team to ensure this information is accurate as it may be subject to audit.

To read more about Subsidy Control, click here.

Register now

If you would like to discuss more detailed or bespoke training needs for your business, please contact us via zero2five@cardiffmet.ac.uk for further information.