New Product Development Workshop: Building a Brief

Please email zero2five@cardiffmet.ac.uk if you are interested in attending this event.

Please note – registration for this event is only available for new and existing food and drink manufacturers based in Wales, not for related organisations, consultants or students.

Who can attend

Our series of New Product Development workshops are introductory level sessions which are targeted towards early-stage businesses and start-ups.

1. New Product Development – Building a Brief

In order to develop and launch successful new products, you need to start with a comprehensive new product development brief.

In this workshop we’ll look at the initial stages of new product development, Scoping and Ideation, and consider the following:

• The importance of a strategic approach to new product development

• Who is my target consumer?

• Understanding the marketplace

• Tapping into the latest trends

• Analysing your competitors

• Generating product ideas

• Commercial viability

• Testing your concepts

• Writing a new product development brief

This workshop is ideal for companies who have a product idea which they are looking to develop further or those looking to generate new product ideas.

Please note pre-enrolment information will be required prior to the event and you will receive a request for information before the workshop date.

These funded, interactive workshops will be held at ZERO2FIVE Food Industry Centre in Cardiff.

If you would like to discuss more detailed or bespoke training needs for your business, please contact us via zero2five@cardiffmet.ac.uk for further information.

Whilst these workshops form a series, you can attend individual workshops to suit your business needs.

Register now